Introducing the Innerbloom CrossFit team

Meet the fitness experts ready to help you achieve your fitness goals.

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Innerbloom CrossFit – Enabling Futures Through Fitness

Embark on a journey of transformation with Innerbloom CrossFit, where our ethos is rooted in holistic well-being, personalised fitness, mental resilience, and community strength.


We are not just a gym. We are a movement. A transformational hub that aspires to transcend the realms of physical fitness to foster a holistic approach towards overall well-being. At the heart of Innerbloom CrossFit is a commitment to empower individuals to achieve their best selves, both physically and mentally, in a dynamic and motivating group space. Our dedicated coaches provide personalised attention, guidance, and motivation, tailored to the individual needs, abilities, and limitations of each member.


We believe in the power of community, and strive to create an inclusive environment where every member feels seen, heard, and supported, regardless of their fitness level. Here, you are encouraged to challenge yourself and grow in a safe and inclusive environment.


Our ambition doesn’t stop at the gym doors. We envision a future where Innerbloom CrossFit is the premier choice for group-based fitness, nurturing not just physical strength, but mental resilience. We aim to inspire change that ripples beyond our gym, promoting a culture of wellness, unity, and lifelong fitness in all aspects of life.


In a world full of gyms, Innerbloom CrossFit stands apart. We are a catalyst for individual transformation and community strength, helping everyone bloom into their best, whole selves. Here, you will not only achieve your fitness goals but also build mental resilience and a sense of belonging.


Together, we are more than just a gym.

We are a movement.

We are a community.

We are Innerbloom CrossFit.


Join us and bloom into your best, whole self.

The Team


William Dicey


Hello, I’m William Dicey, the proud owner and coach at Innerbloom CrossFit. Creating this space has been a dream of mine for as long as I can remember. My journey began in the world of horse racing, where for 14 years, I developed a keen interest in training, with a special focus on weight management and maintenance. This passion led me to achieve a Certificate III in Commercial Cooking, followed by a Certificate in Performance Nutrition.

My early exposure to the impacts of mental health has fuelled my aspiration to create a holistic space at Innerbloom CrossFit. It’s more than a gym; it’s a community where you can be your best self, whether in lifestyle, school sports, family life, or on the competition floor. My goal is for you to recognise your potential and leave feeling uplifted, stronger, and more confident than when you arrived. I believe in empowering you to see the possibilities within yourself and to embrace every challenge as an opportunity to grow.


Courtney Eddleston


I’m Courtney, a proud owner and coach at Innerbloom CrossFit. My fitness journey started at age 6 with team sports and home workouts, which ignited my passion for health and movement. At 21, I explored traditional gyms and bodybuilding, but it was at 24, when I discovered CrossFit and witnessed the CrossFit Games, that I truly found my calling. The skill and versatility of the athletes reshaped my understanding of fitness.


Anette Haaland


Meet Anette, a seasoned CrossFit enthusiast and educator from Norway, now a pivotal figure in Perth’s CrossFit community. With a decade of experience in CrossFit, including competitions and holding a CrossFit Level 1 certification, Anette blends her passion for fitness with 15 years of expertise in teaching and mentoring. As the manager of Innerbloom CrossFit, she continually enhances her coaching skills, offering a holistic, individualised approach to fitness and well-being. Join us to experience her unique blend of inclusive, dynamic training and educational insight.


Shane Elliott

Head Coach

Meet Shane, a dynamic CrossFit coach with a rich background in sports and fitness.
Starting his coaching journey in 2017 while on a soccer scholarship in the USA, Shane discovered his passion for CrossFit in Waterford, Ireland, and has been dedicated to coaching it ever since.

With a Degree in Exercise Science, CrossFit Level 1 Certification, and a Diploma in Personal Training & Group Training, Shane’s expertise is vast. Additionally, his qualifications in Precision Nutrition Level 1 and OPEX Programming Design further augment his holistic approach to fitness. At Innerbloom CrossFit, Shane is committed to positively transforming members’ lives through his engaging and knowledgeable coaching style.


Lindsey Johnson


With three years of dedicated CrossFit experience, Lindsey embodies the spirit of never-ending progression and the joy of mastering new skills. Particularly passionate about the kids and teens programs at Innerbloom CrossFit, she excels in boosting young athletes’ confidence and physical prowess. As a mother, Lindsey appreciates the importance of holistic well-being, balancing the physical and mental health of her two boys. An advocate for women’s strength training, she challenges common myths with evidence-based approaches.

Her diverse qualifications, including CrossFit Level 1, a BA in Languages and Export Management, and advanced degrees in Paediatric and Child Health Nursing, enhance her multifaceted approach to fitness and well-being in Western Australia’s health and fitness community.


James Sandford

Kids & Teens Coach

Coach James Sandford brings a vibrant energy to functional movement and sports-specific training at Innerbloom CrossFit. With six years in the fitness industry and a background in international-level sports, he excels in elevating athletes of all levels, from beginners to advanced CrossFitters, helping them become faster, fitter, and stronger. James has a special affinity for coaching kids and teens, instilling in them the belief that fitness should be fun at every age.

His extensive qualifications include a Bachelor’s in Exercise and Sports Science, a minor in Sports Nutrition, CrossFit Level One certification, Level One Sports Trainer, Level Two Sports Coaching, and he is currently pursuing a Master’s in Exercise Science (Strength and Conditioning). Specialising in CrossFit, sports coaching, and strength and conditioning, James offers personal training and tailored programming to meet individual fitness goals.


Emanuelle Borellio


Emanuele Borriello, a passionate coach at Innerbloom CrossFit, brings a rich background in sports and fitness from Italy to Australia. Starting his journey in group sports and playing for AC Milan and Millwall, he overcame career-halting injuries to rediscover his passion in CrossFit.

With five years in CrossFi, Emanuele is not only a CrossFit Level 1 certified coach but also the founder of Partenope Fitness, a gym equipment supplier. His coaching ethos is centred on empowering individuals to achieve their best in physical and mental health, drawing from his diverse experience in sports and fitness training.


Daniele Massetti


As a devoted fitness enthusiast and CrossFit aficionado, Daniele is also a seasoned traveler and avid supporter of FC International Milano. Transitioning from a promising soccer career due to an injury, Daniele found a new passion in CrossFit in 2013. With over a decade in CrossFit, Daniele has explored nearly 50 different gyms globally, enriching his expertise and understanding of the sport. Now, as a vital part of the Innerbloom CrossFit team, he is eager to contribute to the community’s growth, creating lasting memories and experiences.

Daniele’s qualifications include a Degree in Sport and Science, Cert III & IV, Diploma in Remedial Massage Therapy, CrossFit Level 1, and certifications in Weightlifting/Gymnastics Level 1 and PT ISSA CFT3, making him a well-rounded and knowledgeable coach ready to inspire at Innerbloom CrossFit.

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We can’t wait to meet you

Chat with a coach at Innerbloom CrossFit to learn more about what program will fit your goals.

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