About Us | Innerbloom CrossFit
01 · About usInnerbloom CrossFitLandsdale · Perth, WA

Built to make you bloom.

Innerbloom exists for the people who want to do things they’ve never done before. Creating better humans every day.

The story

Why we exist

est. 2022

A place where no one slips through the cracks.

Innerbloom exists for the people who want to do things they've never done before. The ones wondering if they're capable of more. The ones who want to change their lives. The ones who feel unseen, or haven't found their community, who want to grow, develop, and be part of something bigger. We help you find what this is for you.

Our job is simple. Get you strong inside the gym so you can go live the life you actually want outside it. Our name says it all. Innerbloom is about finding your inner strength and discovering what you're made of.

If you're not here, we'll reach out to you. We train together, we support each other, and we hit our goals together. If you're here, you're one of us. It's that simple.

Innerbloom members together after class
Fig. 01 · If you're here, you're one of us
Philosophy

How we train

three beliefs

Fitness that fits into your life

You've got a job, a family, and about eleven other things competing for your time. We built Innerbloom around this reality: accountability and healthy, sustainable habits that last your lifetime. Training with us gives you strength and energy for life.

Every session is coached

Our coaches know your name, watch your movement, and are passionate about your specific goals. The attention of a 1:1 session with the energy of a room full of people, every workout scaled to where you're at.

You won't do this alone

Motivation gets you through week one. The people around you get you through everything after. If you're not here, we'll reach out to you. That's the standard.

The team

Meet the founder

Will Dicey
Will Dicey, Founder of Innerbloom CrossFit
Fig. 02 · The founder
Will DiceyFounder & CEO

I came from a horse riding background. I rode professionally for 14 years and alongside it built a deep passion for nutrition, cooking and fitness. From a young age I've felt an innate pull to create a place where people can truly be themselves, get stronger, and do things they never thought possible. The first time I walked into a CrossFit box and felt that mix of community and intensity, I knew I wanted to build it.. and do it better, for others. That's how Innerbloom was born, as a place where you can build yourself from within, find your people, and grow.

These days I'm just as focused on developing my coaches and giving them real careers in strength and conditioning. Outside the gym you'll find me making music, travelling, and hanging out with my gym dog (and unofficial General Manager), Thor.

Qualifications
  • Certificate III in Commercial Cookery
  • EQF Level 5 in Sports Nutrition
  • Precision Nutrition Level 1 (PN1)
  • CrossFit Level 1 & Level 2 Trainer (CF-L1, CF-L2)
  • Burgener Weightlifting Course (Level 1)
  • The Female Athlete Course (Level 1)
  • The Gymnastics Course (Level 1)
The crew

Meet the coaches

every session coached
Shane Elliott, Head Coach at Innerbloom CrossFit
Shane ElliottHead Coach

Originally from Waterford, Ireland, I'm Innerbloom's Head Coach, with over eight years of coaching experience and a genuine passion for helping people reach their goals. I found CrossFit in 2017 and started coaching in 2019, and since then I've worked with everyone from complete beginners walking into their first ever class to experienced athletes chasing better performance. Whatever level you're at, my job is to meet you there and help you improve safely, consistently, and with a bit of craic along the way. Good coaching is about more than the workout; it's about building people up so they keep showing up.

Qualifications
  • Honours Degree in Exercise Science
  • CrossFit Level 1 Trainer (CF-L1)
  • CrossFit Programming Course
  • OPEX Programming Essentials Course
Nicola Coote, coach at Innerbloom CrossFit
Nicola CooteCoach

I spent 20 years coaching gymnastics up to Advanced Silver level before transitioning into CrossFit coaching in the Netherlands, where I worked across several boxes and physio clinics. I then spent three months in Florida training and earning my Level 3 certificate, before moving back to Australia, where I've coached at and managed a number of CrossFit boxes. I love coaching beginners and competitive athletes alike; watching people grow and hit milestones they didn't think possible is the most rewarding part of the job. Outside the gym I'm mum to a 12 yr old who also does CrossFit, and I love day hikes, board games and experimenting with new recipes on weekends. Fun fact: I have a university degree in Contemporary Art, with photography as my major.

Qualifications
  • CrossFit Level 3 Trainer (CF-L3 / CCFT)
  • CrossFit Level 2 Trainer (CF-L2)
  • Corrective Exercise Specialist (NASM)
  • Power Monkey Camp (Gymnastics & Weightlifting)
  • CrossFit specialty courses: Gymnastics/Judges, Scaling, Running, Aerobic Capacity, Coaching the Aging Athlete, Nutrition, Programming, Lesson Planning & more
  • First Aid & CPR
Lindsey Johnson, coach at Innerbloom CrossFit
Lindsey JohnsonCoach

I started CrossFit in October 2020 and it was love at first sight! I came from a running background: Parkruns, 10kms, half and full marathons (three of them) and trail running and did three years of mixed martial arts, where I loved the discipline, skills and community. Sounds a lot like CrossFit. My coaching journey began in April 2023 after I was made redundant, when Innerbloom saw something in me I didn't see in myself. I'm also a Registered Paediatric Nurse. I love coaching kids, teens and "big kids" (adults!) across CrossFit, Gymnastics, Weightlifting, PT and onboarding. Every day is different and every day brings me joy. You'll usually hear me before you see me: I prefer to call it speaking words of encouragement. And yes, my Mum jokes beat any Dad joke.

Qualifications
  • CrossFit Level 1 Trainer (CF-L1): Level 2 in progress
  • The Gymnastics Course (Level 1)
  • Burgener Weightlifting Course (Level 1)
  • The Female Athlete Course (Level 1)
  • Precision Nutrition Level 1 (PN1)
  • Certificate in Nutrition for Perimenopause & Women
Amanda, coach at Innerbloom CrossFit
Amanda
Coach
CrossFit Level 1 Trainer
Maria, coach at Innerbloom CrossFit
Maria
Coach
CrossFit Level 1 Trainer
Tracy McCullough, admin at Innerbloom CrossFit
Tracy McCulloughAdmin

Tracy brings almost three decades of finance and business admin experience to Innerbloom, along with training in payroll, budgeting, and managing the everyday challenges that come with running a business.

Outside the gym, she's a mum of two young adults, runs a small business with her husband, and loves the outdoors, travel, and time with family and friends.

Tracy found CrossFit four years ago and hasn't looked back. It's become her non-negotiable, a daily reminder that she's capable of more than she thinks, and she loves how it builds strength both physically and mentally. What keeps her coming back is the community: the camaraderie, the motivation, and being part of a team that feels like something special.

The space

Built for life around training

the facility
Kids' CrècheDrop them off, get your session in.
Reception & LoungeGrab a tea or coffee, watch your kids or teens train, or relax after a workout.
Bathrooms & ShowersTrain early, shower, go.
Kitchen + FridgeBring your lunch, keep your snacks cold.
Fully Stacked EquipmentBarbells, Concept2 rowers, SkiErgs, Echo & Assault bikes, kettlebells, rings. Never wait for gear.
450 m² Training FloorA large, open layout with room to move, whatever the class size.
Recovery AreaA dedicated corner with foam rollers to unwind after your session.
Plates racked at Innerbloom
Fig. 03 · The gear
Concept2 rowers at Innerbloom
Fig. 04 · The engines
Your move

Come see it for yourself.

Your first step is a free No Sweat Intro: a conversation, not a workout.

Book a No Sweat Intro